August 30, 2013

LAUNCHED: GANT by Michael Bastian FW13 – Style Note #1 – Navy Blazer

I’ve been filming for GANT for a couple of years and now it’s time to present the GANT by Michael Bastian campaign FW13! I went together with the brilliant director Andreas Öhman to Stockbridge, a small and neat town just a couple of hours north of New York. We were a part of a larger scaled team included talented still photographer Oskar Falk, the amazing Johan Fredlund and Jenny Kästel behind the agency DRY Creative Projects, and of course, the super skilled team behind GANT and the Michael Bastian collection (included the designer himself). We had some wonderful days making four different films focusing on four selected items out of the collection. This film is about the Navy Blazer and in these ‘style notes’, he tells us in his own words what he loves about each item, his thoughts on their design, and how to style and wear each piece.

Director: Andreas Öhman
DoP: Emil Klang
Agency: Dry Creative Projects
Production company: Naive

Produced by Naive in summer 2013