April 18, 2013

LAUNCHED: Brothers Suitcase Store!

A month ago I was asked to make a film for Swedish men’s fashion brand Brothers. They wanted to create a pop-up store for their new collection with clothes, designed for travel. This pop-up store should have the look as a giant trunk.
I was flattered but said “Sorry, I’m not the best carpenter in town”.
Obviously their intentions was to let the creation of the trunk be made by the top notch prop maker Jean-Louis von Dardel and to let me do a film about the process!
Ahh yeah. That makes more sense.

This is the first film that I both shoot, edit and grade with my new Sony F55-camera. I have to say that I am very impressed with the look of the footage, and the information there was to play around with. I wanted to allow these hard streaks of sun be in the shots, and there were never a problem with footage being over- /underexposed.

Another great thing about this project was that I was able to pick and choose whoever I wanted to work with. The music was composed by Ola Tappert from Underton and the animations were created by Oskar Gullstrand from Naive. These to guys are the best people you can imagine to work with, they have such a great sense for details.
I also have to salute mr PJ Lindqvist from Pool. This is a very cool guy that I would love to work with again.

This film is just a part of a campaign for Brothers, to have a closer look, see here!

Director & DoP: Emil Klang
Gaffer: Jerker Berglin
Music: Ola Tappert @ Underton
Animation: Oskar Gullstrand @ Naive
Agency: Pool
AD: Philip Arvidsson, PJ Lindqvist
Project manager, Pool: Kristin Sköldebäck

Produced by PANGKLANG! in spring 2013